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4,010

plus page views since launch

10%

online join conversion rate

189

seconds average time on site

Interflora: Brand Development

 

Interflora wanted to launch a new B2B relay proposition called 'My Local Florist Network' which was to rival competitors. They asked us to create this new brand concept then launch it with the aim of raising awareness amongst florists and maximise acquisition to the network.

Solution

Research told us that florists varied massively in their approach to technology and their business. Our launch campaign therefore utilised direct marketing and email marketing as well as sales aids for regional representatives to introduce the brand. We also built a responsive website that was clear and easy to use regardless of technological capability or device used.

Results

The bright, colourful branding achieved standout from competitors and the multichannel launch drove conversion online, on the phone and by post. Interflora were particularly happy with their responsive website which achieved a 10% conversion rate with brilliant time and page statistics per visit despite only being a 5-page site.