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Interflora: Brand Development

Interflora wanted to launch a new B2B relay proposition called 'My Local Florist Network' which was to rival competitors. They asked us to create a new brand concept to give the offering impact on first impression, then launch it with the aim of raising awareness amongst florists and in turn maximise acquisition to the network overall.


Research told us that florists varied massively in their approach to incorporating technology into their business and making the most of it in their day to day running. As a result, our main approach was to build a responsive website that was clear and easy to use regardless of technological capability or device used. Our launch campaign utilised a combination of direct marketing and email marketing as well as a series of sales aids to help regional representatives to introduce the brand in person.


The bright, colourful branding achieved standout from competitors and the multichannel launch drove encouraging conversion, whether it be online, over the phone or by post. Interflora were particularly happy with their responsive website which achieved a healthy 10% conversion rate with brilliant time and page statistics per visit despite only being a 5-page site and therefore justfiying our more stripped back approach to the site build.