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14,000

more loans issued than previous year

101%

increase in conversions YOY

81%

of lapsed customers re-engaged

Morses Club: Direct Mail

 

In 2016, Morses Club came to us looking for ways to develop direct mail which increased their conversion rate for both new and existing customers.

Solution

We visited the Morses Club offices and listened in on phone calls with their customers to get a feel for the brand and the strong relationship their agents had with customers. Working closely with their marketing team we used what we’d learnt to create a bright and bold new mailer that reached out to customers and grew its conversion rate.

Results

Thanks to a new highly targeted direct mail and social presence, Morses Club achieved their best ever year with over 35,000 loans issued. This was a YOY increase of over 10%. They also saw growth in both existing and lapsed customers with conversion rates over 50% in certain months.