14,000

more loans issued than previous year

10%

increase in conversions YOY

8%

of lapsed customers re-engaged

Morses Club

The UK’s second largest doorstep lender

Our Client - AIM listed Morses Club is one of the largest home credit providers in the UK. The company offers small cash loans at the doorstep of customers. It operates through a branch network of self-employed agents and employed managers.

Our Challenge - In 2016 Morses Club came to us looking for ways to develop their Direct Mail to help increase the conversation rate of new and existing customers.

The Solution - ewe visited the offices of Morses Club and listened in on the phone calls to customers to get a feel for the brand and the strong relationship its customers have with their agents. Working closely with Morses Marketing team we created a new mailer to reach out to Morses customers and grow its conversation rate.

Results - With a new mailer and Social presence ewe and Morses managed to achieve their best ever year with over 35,000 loans issued, this was a YOY increase of over 10%. We saw growth in both existing and lapsed customers with conversion rates over 50% in certain months.

Helping us innovate our communication methods with new and existing customers who are trying to get back on top of their finances

Harkiran Jandu
Campaign Manager, Morses Club

ENGAGING MORSES CUSTOMERS THROUGH DIRECT MAIL