more loans issued than previous year
increase in conversions YOY
of lapsed customers re-engaged
The UK’s second largest doorstep lender
Our Client - AIM listed Morses Club is one of the largest home credit providers in the UK. The company offers small cash loans at the doorstep of customers. It operates through a branch network of self-employed agents and employed managers.
Our Challenge - In 2016 Morses Club came to us looking for ways to develop their Direct Mail to help increase the conversation rate of new and existing customers.
The Solution - ewe visited the offices of Morses Club and listened in on the phone calls to customers to get a feel for the brand and the strong relationship its customers have with their agents. Working closely with Morses Marketing team we created a new mailer to reach out to Morses customers and grow its conversation rate.
Results - With a new mailer and Social presence ewe and Morses managed to achieve their best ever year with over 35,000 loans issued, this was a YOY increase of over 10%. We saw growth in both existing and lapsed customers with conversion rates over 50% in certain months.
Helping us innovate our communication methods with new and existing customers who are trying to get back on top of their finances
ENGAGING MORSES CUSTOMERS THROUGH DIRECT MAIL