increase social sales
million total social reach
The High Street TV brand Nutribullet had one fragmented social channel in 2013 for the overall brand, with customers posting negative comments and receiving no engagement or feedback from HSTV. We were challenged to establish and grow their social presence, our targets were:
• Build the brand Nutribullet online in the UK
• Establish an engaging social presence
• Drive traffic to the website
• Increase online sales directly through social media
We needed to create a hub of activity where our audience wanted to be; to engage with present and potential customers through content that was relevant and interesting; and to use the space to converse, not just sell! We also targeted influential bloggers and commentators, sportspeople, models, and celebrities with an interest in health and well-being.
The redesigned and reinvigorated social feeds have provided a bustling, fun, engaging space. Brand awareness is vastly improved with over 133,000 followers across the 3 channels, even larger reach and celebrity fans such as Freddie Flintoff, Ruth Langsford and John Terry. Customer service response times, positive engagement & commentary have also combined to ultimately deliver direct sales through social media which have increased by 2,844% since campaign the social launch in January 2014.