increase in new visitor engagement
RPCuk are Oracle Specialised Platinum Partners and Certified Specialists in EPPM solutions who work with major B2B clients in the utilities, defence, transport and manufacturing sectors. They asked us to define their brand and proposition to stand out from the crowd as well as develop a marketing plan to meet their aggressive market penetration and growth targets.
Our team first audited key areas to understand the current market and RPCuk’s overall business position followed by running stakeholder workshops and planning sessions to gain greater insight and appreciation for the task in hand. From this point we created an integrated creative solution using objective-focused messaging that reflected changing market requirements, complimented by further product and channel development. The next stage was to run campaigns across all channels, from print to digital and exhibitions to social media.
The campaign has pushed RPCuk into new markets and channels with a clear proposition and brand across the business. The engagement with the brand online and the position of industry thought-leadership has opened up new opportunities with the business growing by over 33% in the last 12 months.