increase in impressions
X click-through rate
Prior to 2018, organic social content on each of the International Cheese & Dairy Awards’ platforms was sporadic and unengaging. In order to establish a stronger presence we implemented a robust social calendar to deliver higher quality content on a more frequent basis, to help grow page audience size and awareness.
We introduced fresh and exciting content themes into the social calendar to keep the audience engaged. Some of these included: recipes by key sponsors, cheesy jokes, fascinating facts, celebrity chef spotlights and puzzle posts.
For the 2019 campaign, we wanted new photography to use for emails, print, social media and event branding. We arranged a photoshoot to get high quality photography and videography of International and British cheeses which we have used across the campaign and repurposed for various different posts on social media.
We also supported the International Cheese & Dairy Awards Facebook page by introducing a £100 monthly budget which we’ve used to run a monthly page like ad as well as boosting existing page content to reach a wider audience.
The new and improved social media strategy for the International Cheese & Dairy Awards increased the overall follower count across three channels over a 6 month period by 14%. The total increase in engagement was 1400%, impressions increased by 1600% and the click through rate doubled.
Facebook saw the biggest increase across all outcomes, gaining a 200% increase in followers, a 1333% increase in engagement, 2000% more impressions and 284,000 clicks from January - June, 2019.
Twitter gained over 750 followers and engagement increased by 880%.
Instagram also had positive results with followers increasing by 155%, engagement increasing by 667% as well as 645% more impressions.