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LEBC: Brand & Marketing Refresh


LEBC offers expert financial advice to private and corporate clients across the UK. Their ambition for 2017 was to transform the access to top quality independent financial advice for employers, employees and individuals requiring quality financial guidance.


Our strategy was to re-position the brand and create a new positioning with values as well as a mission to support LEBC’s strategic objective. We developed ‘Create your tomorrow’ which provides the business with a clear and owned brand along with executions that build consistent touchpoints in visuals and language - all geared to support the LEBC’s corporate objectives.