increase social sales
million total social reach
In 2013 the High Street TV brand Nutribullet had just one fragmented social channel for the whole brand, and to make matters worse it tended to attract negative comments and feedback from customers that received no attention, engagement or positive customer service experience. We were challenged to establish and grow their social presence with the following targets:
• Build the brand Nutribullet online in the UK
• Establish an engaging social presence
• Drive traffic to the website
• Increase online sales directly through social media
We quickly realised the need to: create a hub of activity where our audience genuinely wanted to be; engage with present and potential customers through content that was relevant and interesting; to use the space to converse and engage, not just to sell, sell, sell. We also approached influential bloggers and commentators, sportspeople, models, and celebrities with an interest in health and well-being to generate a bigger buzz around the product.
The redesigned and reinvigorated social feeds provided a bustling, fun, entertaining space. Brand awareness was vastly improved with over 133,000 followers gained across the three channels, as well as an even larger reach through celebrity fans such as Freddie Flintoff, Ruth Langsford and John Terry. Customer service response times, positive engagement & commentary also combined constructively to ultimately deliver improved direct sales through social media, which increased by 2,844% from the campaign social launch in January 2014.