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245%

LinkedIn engagement increase

50.32%

increase in Analytics goal completions

1,110%

increase in LinkedIn clicks

A lot has changed since our first RPC case study back in 2017. We helped them define their brand and developed a marketing plan that's given them a real boost against their competition. 

The brief


Earlier this year, RPCuk wanted to re-launch their marketing efforts, with an emphasis on driving more leads from LinkedIn and organic search to their website. In addition, they launched their own proprietary Oracle training programme, competing with the long-established courses from Oracle University.

Solution

 

We developed a content strategy to help RPCuk demonstrate their thought leadership and expertise in a competitive market. Alongside a revitalised company blog, we launched LinkedIn campaigns to get their content in front of relevant B2B audiences.

We also put forward a range of organic SEO techniques and researched effective keywords based on their audience's active search queries. This research helped us grasp a better understanding of which products and services are in the highest demand, making it easier for us to create a list of compelling keywords.

The main landing pages of the website were refreshed ahead of the campaign launch to create a better user experience for visitors from social media. A new conversion landing page was designed to capture leads for their new training offering. Consistently publishing long-form content and amplifying new content in LinkedIn campaigns helped us build engagement on social media and the website.

As well as promoting the company as an expert in all things Oracle Primavera, the new content plan shared insights and experiences from people across the business. With a deeper and wider perspective, their long-form content built a more authentic and engaging view of the company – allowing them to emerge from an industry where bland, monolithic corporate culture is often presented as the norm.

With more engaging content being strategically targeted to the relevant audiences, RPCuk improved performance and reach across digital channels. As consistent brand-building efforts are sustained, their reputation for accessible expertise and innovation in project controls continues to grow.

In order to get their SEO up to scratch, we included lots of keywords in the blogs as well as restructuring the blog titles so that they had a higher chance of appearing on the first page of the search results. We also implanted the keywords into the back-end of individual pages so that they were more likely to appear at the top of the search results.

We’re constantly updating keywords depending on how well they perform which is making a real difference to RPCuk’s web traffic.