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245%

LinkedIn engagement increase

50.32%

increase in Analytics goal completions

1,110%

increase in LinkedIn clicks

A lot has changed since our first RPC case study back in 2017. We helped them define their brand and developed a marketing plan that's given them a real boost against their competition. 

The brief


Earlier this year, RPCuk wanted to re-launch their marketing efforts, with an emphasis on driving more leads from LinkedIn and organic search to their website. In addition, they launched their own proprietary Oracle training programme, competing with the long-established courses from Oracle University.

Solution

 

We're consistently publishing long-form content sharing insights and experiences from people across the business. With a deeper and wider industry perspective, we are able to build an authentic and engaging company view – allowing RPCuk to emerge as industry professionals with an interesting and exciting approach to project management.

RPCuk’s LinkedIn profile comprises of engaging and varied posts that are supported with a mix of video, images, and graphics to attract interest and encourage engagement. A consistent style sits across all posts to further bolster the RPCuk brand.

In order to improve SEO we use carefully selected keywords throughout the body of the blogs and ensure the blog titles are structured in a way to increase search engine visibility. We also implemented an ongoing keyword strategy across the website to ensure RPCuk appears at the top of relevant search results. We regularly update keywords against performance metrics which makes a positive difference to RPCuk’s web traffic.

"Since July 2019 we have noticed a growth of social following on Twitter and Linked In. The number of impressions on social media and clicks from social media to our website have also increased.

With the help of Ewe Agency we have now delivered 10 foundation workshops (with many more planned for this year) and in February 2020 we are launching our advanced workshops."

Russell Gable, Resource Manager, RPCuk

 

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