Gtech were looking to engage new customers on social media and we initially helped them identify their key audiences of; first-time buyers, established homeowners, and their core market of the over-60s. We developed a digital campaign with bespoke assets that targeted each of these different segments.
To drive Gtech’s product benefit of easy-to-use cordless cleaning, the campaign featured playful videos of people dancing around their homes to music while vacuuming with a variety of Gtech products.
Alongside the paid ads, we amplified the campaign with a UGC social media competition inviting people to share videos of their own housework dancing routines for a chance to win a new Gtech vacuum.
The “Vac with nothing holding you back” campaign expanded brand awareness among new audiences, and drove website purchases generating an estimated return on ad spend of 150%.
return on ad spend investment