We have provided marketing support in just about every way you can imagine, including brand development, event management, email campaigns, websites, social media and online content. Our long partnership with the ICDAs has helped grow the events brand and appeals increasingly to dairy producers both across the UK and overseas, with new entries from as far away as Japan and Australia. We have developed creative campaigns across digital and print that reflects the true values and objectives of the show and it’s many sponsors.
Pre-Show Press Events
In 2018 we launched their first-ever VIP press event - held in London and attended by some of the best dairy producers, celebrity chefs, leading industry figures, keypress, and influential food bloggers. The event brought over £500,000 worth of media coverage for the ICDA producers and led to a consecutive event the following year, attended by twice the media attendance.
2019 saw a re-development of the ICDA brand style, and creation of a suite of animation assets for use on social media and online advertising. The new look and feel has excited the ICDA audiences and since its introduction, the ICDA channels have grown exponentially.
1,642% social engagement lift.
Facebook clicks increased by 284,000
and a 200% increase in followers.