The brief was to clearly define the uniqueness of LEBC's business vision, mission and ethos, and communicate it across all brand touchpoints – from the branding and customer value proposition to the assets used in print and digital communications.
We created a solution on insight: into the business and its objectives, the brand and its stakeholders, the needs of the brand as it develops new routes to market, and solutions for its customers.
Following insight workshops and creative planning sessions, the ‘Create Your Tomorrow’ concept was developed. The visual style and illustration executions create a distinctive and memorable positioning which has developed across every aspect of the business.
LEBC can now ‘own’ their unique brand and are able to cut through and express it clearly and consistently within the busy market.
Since the re-brand, and following marketing campaigns, LEBC saw significant growth year on year. We continue to support the in-house marketing team on regular external and internal communication campaigns, digital campaigns and strategic planning.
“We are delighted with the strategic approach ewe has taken to deliver our employer proposition campaign.”