There were a a range of other qualified and unqualified roles that needed to be filled across a range of healthcare settings, whilst ensuring that the campaign did not destabilise any partners across the system.
It was important to reach people from the most disadvantaged communities in Leeds (some of whom were digitally excluded) for the unqualified roles, inspiring them to be part of the next generation of the Health and Care workforce, despite perhaps not having any qualifications or experience.
Media mix included;
Social Media advertising (video and static carousels and stories) across a range of channels including LinkedIn, Facebook, Instagram and TikTok..
Campaign microsite offering more information on the various roles and capturing expressions of interest.
Radio - digital ad exchange (DAX) - targeted by priority postcodes.
Campaign microsite to offer more information about the various roles and capture expressions of interest.
New website visitors from LinkedIn
Targeted expressions of interest (EOI's) by the end of the 3 month campaign period - 350.
We had already reached 400 EOI's by the start of month 3!