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Leeds NHS Winter Recruitment campaign

Leeds NHS

Branding/ Website / Social Media / Radio

Vacancy levels across the Leeds Health & Care system were some of the highest ever seen at the start of this year. The winter recruitment campaign was a pioneering project where all organisational partners came together to recruit collectively, selling the many benefits of working in Health and Care in Leeds.

Social post

There were a a range of other qualified and unqualified roles that needed to be filled across a range of healthcare settings, whilst ensuring that the campaign did not destabilise any partners across the system.

It was important to reach people from the most disadvantaged communities in Leeds (some of whom were digitally excluded) for the unqualified roles, inspiring them to be part of the next generation of the Health and Care workforce, despite perhaps not having any qualifications or experience.

The Solution

Media mix included;

Social Media advertising (video and static carousels and stories) across a range of channels including LinkedIn, Facebook, Instagram and TikTok..

Campaign microsite offering more information on the various roles and capturing expressions of interest.

Radio - digital ad exchange (DAX) - targeted by priority postcodes.

Campaign microsite to offer more information about the various roles and capture expressions of interest.

Radio advertising

Leeds NHS social

+486%

New website visitors from LinkedIn

The Results

Targeted expressions of interest (EOI's) by the end of the 3 month campaign period - 350.

We had already reached 400 EOI's by the start of month 3!

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