Consistent Shred pizza cheese is part of the Ornua Ingredients brand family specifically created for use in commercial kitchens. Manufactured using specially patented TCS TechnologyTM, the Consistent Shred range promises outstanding performance for users and a satisfying taste for consumers.
We worked in partnership with the client team on a campaign strategy to create cut-through for the target market. Brand creative needed to stand out from its competitors with a primary focus on the product’s distinct benefits for the user. This included a product photo and video shoot.
We delivered the campaign through a mix of online and offline channels including a dedicated website, targeted social media programme, direct mail drops, wholesaler events and industry exhibitions.
Consistent Shred is a pivotal brand within the commercial foods market, supplying some of the biggest names in casual dining. A year on from the product relaunch, 2021 saw an uplift in sales of over 70%.