We worked in partnership with the client team on a campaign strategy to create cut-through for the target market. Brand creative needed to stand out from its competitors with a primary focus on the product’s distinct benefits for the user. This included a product photo and video shoot.
We delivered the campaign through a mix of online and offline channels including a dedicated website, targeted social media programme, direct mail drops, wholesaler events and industry exhibitions.
Consistent Shred is a pivotal brand within the commercial foods market, supplying some of the biggest names in casual dining. A year on from the product relaunch, 2021 saw an uplift in sales of over 70%.