RPC wanted to boost their digital presence, with an emphasis on driving more leads from LinkedIn and improving organic and paid search traffic to their website.
We worked with them on a range of campaigns for their training services to boost awareness and generate enquiries. We did this through a mix of social media marketing and Google Ads.
We used LinkedIn as the primary catalyst for sharing blog pieces, company news, and industry insights to deliver a calendar of regular posts supported with a monthly social ad campaign budget to widen their reach.
We also identified a range of organic SEO techniques to develop an informed understanding of the products and services important to the target audience. PPC acted as a speedier alternative to attract web clicks with RPCuk ranking at the top of the search results for phrases such as 'primavera p6 training.'
Google Analytics goal completions
RPC's LinkedIn profile saw a 59% increase in followers in the last year. Posting mostly video content, we've also seen an increase in post engagement.
PPC helped gain an increase in web clicks and lead generation with the latest PPC campaign bringing an additional three training course sign-ups.
The SEO tactics implemented have helped RPC reach the top 5 spot for organic search results.
8% increase in LinkedIn post engagement (6 months)
2,175 new users visiting the site from PPC and LinkedIn campaigns (6 months)